BELLY
Back to blog
Conversion4 min · 12 May 2026

Why your website is costing you clients (without you knowing it)

7 seconds. That's how long your site has to convince a visitor to stay. Here are 5 mistakes driving your clients away.

The 5 signs your site is pushing visitors away

Load time over 3 seconds, vague headline, no visible call to action, broken mobile layout, endless contact form. If your site hits even one of these, you're losing 30% to 60% of visitors before they understand what you sell.

The myth that « a beautiful site is enough »

A pretty site that doesn't convert is an expensive business card. Real design isn't decorative — it guides. Every section must answer a precise question: « is this for me? », « is it serious? », « how much? », « what do I do now? ».

What a site must do, in priority order

Three things, in this order: grab attention in under 5 seconds, build trust (proof, testimonials, projects), and trigger a concrete action (call, quote, purchase). Everything else is secondary. If your site does anything else first, it's working against you.

Does your site have these issues? Let's talk

Start a conversation